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Tuesday, January 5, 2010

Drinking Coffee

The number of places to drink coffee away from home is increasing. It is as if so many people do not know how to make good coffee at home.
In the ‘60s there were coffee bars. Mainly used by older teenagers, these places usually had a juke box churning out the rock hits of the time, mainly Elvis probably. The parents were happy because at least their children were not in the bars drinking alcohol. They were smoking though, sometimes heavily, and the occasional marijuana “reefer” was not unknown. The customers wore jeans and duffle coats and sported CND badges.
In the UK there was a chain of High Street places called Cadena Café. This chain used a brilliant marketing ploy to bring in the customers. A coffee bean roasting drum was placed in the shop front with some windows open. The heady aroma of roasting coffee was too much too resist for many people.
Now we go to Starbucks, Costa, Figaro, Javaman and many other coffee shops.
Meanwhile, in France, Spain and Italy the same old bars continue to serve café crėme, espresso and cafe solo as they always have for many years. Those countries have a long coffee tradition whereas Britain was mainly a nation of tea drinkers, partly through the availability of the leaves from various countries in the Empire.

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